Nonprofit World Articles: Fundraising

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Oct-Dec 2019

Two Simple but Important Metrics Your Nonprofit Needs to Measure

Shefska, Zach

You can use data you already have to check your fundraising effectiveness.

Oct-Dec 2019

Are You Making These Mistakes in Your Fundraising Letters?

Perry, Gail

Check out these simple ways to make your letters more appealing to donors.

Oct-Dec 2019

What's the Right Length for a Direct-Mail Letter?

Warwick, Mal

How long a letter should you send to potential donors?

Oct-Dec 2019

Is a Raffle a Good Bet?

Kramer, Don

Can you raffle off some of your office equipment to raise funds?

Jul-Sep 2019

Ready, Set .

Weisman, Carol

Try this creative idea to raise funds.

Jul-Sep 2019

This Is How It Feels when You Don't Acknowledge a Donor

Shefska, Zach

Take a walk in a donor's shoes, and you'll never make this devastating mistake again.

Apr-Jun 2019

Revitalize Your Thank-You Letter with a Good Story

Chase Lockshin, Vanessa

Stories rule. Capture your donors' hearts with these steps.

Jan-Mar 2019

How to Add an Emotional Hook to Your Fundraising Letters: What to Do and What Not to Do

Perry, Gail

Never, ever, forget to grab people's hearts in your appeal letter!

Jan-Mar 2019

How Can You Keep Your Donors from Leaving?

Smith, Gary C.

Why do nonprofits lose their donors, and what are the remedies?

Jan-Mar 2019

How Should You Treat Gifts to Team Members?

Kramer, Don

If nonprofit employees receive individual donations, what should they do?


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