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Nonprofit World Articles: Fundraising

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Jan-Mar 2019

How to Add an Emotional Hook to Your Fundraising Letters: What to Do and What Not to Do

Perry, Gail

Never, ever, forget to grab people's hearts in your appeal letter!

Jan-Mar 2019

How Can You Keep Your Donors from Leaving?

Smith, Gary C.

Why do nonprofits lose their donors, and what are the remedies?

Jan-Mar 2019

How Should You Treat Gifts to Team Members?

Kramer, Don

If nonprofit employees receive individual donations, what should they do?

Oct-Dec 2018

Why Focus on Bequests? The Facts Tell the Story

Weisman, Carol

The mystery is why more nonprofits aren't tapping in to this tremendous source of funds.

Oct-Dec 2018

How Can You Boost Donors' Trust in Your Organization?

Muehrcke, Jill

First, learn how different generations think about trust and giving.

Oct-Dec 2018

How to Ask When (You Believe) It's Too Soon to Ask

Heim, Marcy

Even if the timing feels wrong, you can forge a positive funding relationship. Just follow these steps.

Oct-Dec 2018

What's the "Right" Amount of Communication with Donors?

Chase, Vanessa

Are you doing enough to retain donors?

Jul-Sep 2018

Why You Need an App for Fundraising

Reed, Steven A.

That little device in the palm of your hand holds immense promise for raising funds.

Jul-Sep 2018

Make Your Event Sponsorships Stick without Backbreaking Labor

Eber Davis, Karen

Follow these easy steps to make your special-event sponsors happy - and your events more successful.

Jul-Sep 2018

Are We Misleading Our Donors?

Rossig, Julian, Joachim Bauer, and Joseph Santora

Are we making a good-faith effort to tell donors the truth?

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