Nonprofit World Articles: Fundraising

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Jan-Mar 2017

How to Keep from Losing Donors: A Self-Assessment

Maclean, Charles

Take this brief quiz to see if you're doing all you can to keep valuable donors and win back those you lose.

Oct-Dec 2016

Pitfalls to Avoid when Seeking Corporate Support

Bonaparte, Yvette Lynne

Steer clear of these errors if you want to enjoy corporate largesse.

Oct-Dec 2016

What's the Trick to Writing E-Mail Fundraising Letters?

Warwick, Mal

Does e-mail fundraising differ from printed mail? If so, how?

Jul-Sep 2016

The Skill Every Fundraiser Needs: Cultural Wisdom

Wagner, Lilya

It's one of the most vital things you can learn. Here's how to get started.

Jul-Sep 2016

Here Come the Millennials - and Their Money

MacNeill, Sean

If you're ready, you can reap rewards from two-thirds of today's workforce.

Jul-Sep 2016

Anatomy of an Award-Winning Campaign

Lewis, Courtney & Kelly Potchak

A case study offers winning direct-mail fundraising ideas.

Apr-Jun 2016

Should Crowdfunding Be Part of Your Toolbox?

Wittenberg, Diane

This form of raising funds can bestow great benefits - with the right planning.

Apr-Jun 2016

Diving Into the Hispanic Donor Pool

Anderson, Randall

Tips for Gaining and Keeping Hispanic Donors

Apr-Jun 2016

X + Y = $ A Primer on Generational Philanthropy

Herrell, Renee C.

Did you know that Generations X and Y constitute $38.3 billion a year in charitable contributions?

Apr-Jun 2016

Is a Personalized Letter Always Better?

Warwick, Mal

Is "Dear Friend" ever good enough?

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