Nonprofit World Articles: Communications, PR & Marketing

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Jul-Sep 2019

Beware These Words

Russell, Max T.

Don't make it hard for people to understand you.
Apr-Jun 2019

Avoid the L Word

Russell, Max T.

Treat this word like the plague.
Jan-Mar 2019

Get to the Point Fast

Russell, Max T.

Here's a too-common example of fuzzy writing - and an easy fix.
Jan-Mar 2018

Keep the Main Thing Up Front

Russell, Max T.

If you want people to read your communications, lead with the main message.
Jan-Mar 2018

PSAs Are Not "Announcements"

Husak, Chuck

The world of PSAs is changing, making it easier to connect with more people.
Jan-Mar 2018

Do You Need a Translator? Make Sure People Understand Your Message

Baird, Matt

Be certain that people from other cultures get the point of your communications.
Oct-Dec 2018

Your Best Publicity Asset? Your Staff

Trahan, Russell

Employees can make a big impact even when they're not at work.
Oct-Dec 2018

Newsletter Strategies that Will Open Donors' Hearts & Wallets

Perry, Gail

Is your newsletter bringing in support - or turning people off? Use these do's and don'ts to make the most of this crucial communication tool.
Jan-Mar 2017

Truth is Better than Hype

Russell, Max T.

Resist the urge to exaggerate, and your message will be stronger.
Jul-Sep 2017

When the News Isn't Great

Howell, Carole

Protect your organization's integrity when things go wrong.

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