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Nonprofit World Articles: Communications, PR & Marketing

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May-Jun 2007

Are You Following the 4 Cs of Branding?

Brown, Elizabeth V.

It may be your best investment in your organization's success.
Jan-Feb 2007

You Have A Story To Tell

Campbell, Malcolm R.

Take a fresh look at your press releases.
Jul-Aug 2007

How to Get Quoted in the Press*

Levick, Richard S.

The right quote can be the best way to spread your message. Use these tips to make it happen.
Nov-Dec 2006

Cynicism Rx: Authentic Communication*

Crowley, Elaine

Are mistrust and hidden agendas subverting your messages? Use these keys to make your words matter.
Nov-Dec 2006

Should You List Your Board on the Letterhead?

Warwick, Mal

Will you get a better or worse response to your direct mail if you cite your board on the letter?
Jan-Feb 2006

Using the New Media to Promote Your Mission and Protect Your Reputation

Mullen, Jennifer

The trick is to blend the new with the tried-and-true.
Jan-Feb 2004

Internal Marketing: Key to Successful Volunteer Programs*

Mitchell, Mark Andrew & S Taylor


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