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Nonprofit World Articles: Communications, PR & Marketing

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May-Jun 1996

Are You Using the Power of Assessments & Audits?

Larry D. Lauer

Jul-Aug 1996

Take a Stand: Using Issues Management to Market

Lauer, Larry D.

Jul-Aug 1996

Take a Stand: Using Issues Management to Market*

Lauer, Larry D.

Jul-Aug 1996

How to Keep Customers Happy: Market Research Is Key

Sherman, Bill

Sep-Oct 1996

Are You Using Double Power of Focus Groups

Lauer, Larry

Jan-Feb 1995

Marketing & Your Successful Response to Change

Rosenzweig, Pat

May-Jun 1995

Using Surveys & Focus Groups to Gather Market Data

Brinckerhoff, Peter

May-Jun 1995

How to Use a Total Marketing Approach to Renew

Lauer, Larry

Jul-Aug 1994

In the Hot Seat: How to Respond to Pressure Groups

Lauer, Larry

Sep-Oct 1994

When Reality Becomes Image: Dealing with Media

Lauer, Larry

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