Nonprofit World Articles: Communications, PR & Marketing

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Jul-Sep 2019

Handling Difficult Calls: Master Moves for Telephone Ninjas

Zabriskie, Kate

Make sure your calls go smoothly from start to finish.

Jul-Sep 2019

What Has Changed about Marketing?

Slipher, Andy

Answering that question holds the key to spreading your message in the most effective way.

Jul-Sep 2019

Extraordinary Impact on an Ordinary Budget: It's Possible with These Tactics

Farmer, Jennifer

You don't need a big budget to spread your message far and wide.

Oct-Dec 2019

We Are Made for Story

Russell, Max T.

If you want people to remember something, tell it in a story.

Jan-Mar 2018

Keep the Main Thing Up Front

Russell, Max T.

If you want people to read your communications, lead with the main message.

Jan-Mar 2018

PSAs Are Not "Announcements"

Husak, Chuck

The world of PSAs is changing, making it easier to connect with more people.

Jan-Mar 2018

Do You Need a Translator? Make Sure People Understand Your Message

Baird, Matt

Be certain that people from other cultures get the point of your communications.

Oct-Dec 2018

Newsletter Strategies that Will Open Donors' Hearts & Wallets

Perry, Gail

Is your newsletter bringing in support - or turning people off? Use these do's and don'ts to make the most of this crucial communication tool.

Oct-Dec 2018

Your Best Publicity Asset? Your Staff

Trahan, Russell

Employees can make a big impact even when they're not at work.

Jan-Mar 2017

Truth is Better than Hype

Russell, Max T.

Resist the urge to exaggerate, and your message will be stronger.

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