Best Practices for Building a Successful Crowdfunding Campaign
Forbes reported that 30% of the $5 billion crowdfunded went to social causes. Nonprofit crowdfunding is growing at an exponential rate and can help you acquire new donors from new audiences.
How can you use crowdfunding? What should you account for when planning a campaign? What kinds of crowdfunding campaigns succeed and why?
In this webinar, you’ll learn the secrets to planning a successful nonprofit crowdfunding campaign using real life nonprofit examples.
Setting a campaign goal
Determining rewards and donation tiers
Building a tribe of champions
Crafting a compelling story
Leveraging press to get publicity
This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).
About the Instructor(s)
Senior Director, Digital Philanthropy - Razoo
Ghazal has been working with nonprofits her entire career, helping them develop and implement multi-channel fundraising campaigns. As the Senior Director of Digital Philanthropy at Razoo, Ghazal oversees the accounts team and collaborates with her team to help clients maximize their crowdfudning campaigns. Prior to Razoo, she spent five years as the Head of Market Development for Engaging Networks, a leading global technology platform serving the nonprofit sector. At Engaging Networks, she oversaw business development and client services helping the company significantly grow its North American footprint. Ghazal also worked for nearly four years as Associate Director of Development at Refugees International. She has a Master in Human Rights Law from the School of Oriental and African Studies at the University of London.
CEO - CauseVox
Rob Wu is the CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform for nonprofits and social good projects. CauseVox has helped over 14,000 people and organizations all over the world raise funds online. Rob has raised over $200,000 for his own social good crowdfunding projects, and his work has been recognized by the Mayor of Austin and featured in the NYTimes, CNN, Forbes, and WSJ.
Rob has spoken on crowdfunding at places like the NTC, SXSW, and Clinton Global Initiative. He has co-authored the following ebooks that have been downloaded more than 10,000 times, including The Starter Guide to Nonprofit Storytelling, How to Plan a Nonprofit Crowdfunding Campaign, and Hollywood Storylines for Online Fundraising.