The Lion’s Share


: Animals & Wildlife


The Organization enables the corporate world to make a contribution each time an animal appears in a company’s advertising, raising money for wildlife conservation, habitats, and animal welfare. An initiative by film director, Christopher Nelius and Rob Galluzzo, the founder of FINCH, an Australian-based production company, the Organization is co-founded and fully supported by the United Nations Development Programme who will manage the fund and conservation impact through its vast network. Mars Incorporated is also a founding partner and the first global brand to sign up. The Organization aims to create a world where nature is protected and flourishes, sustainably improve the planet’s biodiversity and the welfare of all animals, contribute to human well-being, and support local communities, researchers, conservationists, and other wildlife partners. Details about the Organization and its current focus on COVID-19 efforts, can be found on the Web site.

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