Step 7: Gather Descriptive Materials
I. Which of the following materials do you have prepared?
- brochure about your organization
- marketing pieces to send out about your organization
- direct mail letters
- special event invitations
- newsletter
- press releases
- annual report
- newspaper clippings about your organization
- case statement
- wish list
- video about your organization
- slide show about your organization
- PSAs (public service announcements) about your organization
- other
II. If you haven't prepared these materials, consider doing so. They will all be extremely helpful in raising funds. Keep a file of these items from other organizations to use as samples as you update your own.
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WHAT YOU HAVE ACCOMPLISHED:
You now have a spectrum of materials to reinforce your fundraising
message. Don't be stingy with them. Include them in
mailings, and give them out to everyone you meet. |
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