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Sample Publicity Timetable For Special Events

Weeks Before The Event
Activity 8 7 6 5 4 3 2 1
Monthly magazines *              
Monthly tabloids *       *      
Newsletter *       *      
TV PSA * * * * * * *  
TV news * * * * * * * *
Weekly magazines       *   * *  
Radio news       *   * *  
Print posters         *      
Print fliers         *      
Weekly newspapers           *   *
Daily newspapers           * * *
Radio PSA             * *
Bulk mailings             *  
Community runners             * *

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