RESEARCH

Beyond Listening
by Bonnie Goebert, Herma Rosenthal

Designing and Conducting Survey Research  
by Louis M. Rea, Richard A. Parker

Doing Survey Research
by Peter M. Nardi

Find it Online
by Alan M. Schlein, Peter Weber, J. J. Newby

The Focus Group Kit, Volumes 1-6 [BOX SET] 
by David L. Morgan, Richard A. Krueger, Jean A. King

Focus Group Research Handbook 
by Holly Edmunds

Focus Groups
by Richard A. Krueger, Mary Anne Casey

How to Conduct Surveys
by Arlene Fink, Jacqueline B. Kosecoff

Marketing Research That Won't Break the Bank
by Alan R. Andreasen

Prospect Research
by Cecilia Hogan