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Nonprofit World: March-April 2004

VOLUME 22, NUMBER 2

Fundraising

Measure Twice, Cut Once: The Anatomy of a Creative Brief

Spink, Bill

Boards

Leading the Transformation of Boards*

Werther, William & Evan Berman

Enterprise

Focus on Your Customers as Well as Your Clients

Boschee, Jerr

Book Reviews

Secrets of Successful Innovation*

Fernsler, Terrence

Volunteers

What's Wrong with "Thank You"? - Plenty

Levinson, Nick

Fundraising

Surviving Fundraising on the Internet*

Epner, Steve

Marketing

Success Starts with Your Name

Murley, Kevin

Finances

Nonprofits without Audit Committees Risk Disaster

Owen, John R., III

Boards

Is The Board Secretary Obsolete?*

Weisman, Carol

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