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Nonprofit World: January-February 2007

VOLUME 25, NUMBER 1

Fundraising

55 Direct-Mail Secrets*

Levinson, Nick

Whether you're a direct-mail pro or novice, these proven techniques will improve your results and save you money.

Public Relations

You Have A Story To Tell

Campbell, Malcolm R.

Take a fresh look at your press releases.

Communications

Gain New Supporters with Dramatic Presentations

Harrison, Bill J.

Here's a great way to win support for your cause.

Fundraising

How to Target Corporations to Diversify Your Funding Mix*

Gurbach, David L.

Do you need to retool your funding strategy? If corporations aren't part of your plan, the answer is yes.

Advocacy

Nine Small Advocacy Tips that Can Make a Big Difference

Carrasco, Michael J.

Advocacy isn't a mysterious process. It's just a way to build useful partnerships. Here's how.

Computers

Easy Ways to Turn Your Supporters into Fundraisers

Hagenbuch, Dana

Extend your fundraising reach with personal Web pages.

Enterprise

How Marketing Savvy Can Help a Start-Up Succeed*

Bell, Mimi

The key is to carve out a unique niche, as this case study makes clear.

Law & Taxation

Compensation Reviews: More Important than You Might Think

Siebenhaar, Michael

Will your salaries pass IRS inspection? Follow these steps to be sure.

Boards

Make Your Meetings Productive

Swanson, Andrew

Do your board or committee meetings ever get off the track? Proper planning will keep time from being wasted.

Management

Five Steps to Turn Resolutions into Results*

Humanergy

Forget willpower. Use this well-proven strategy to accomplish what you want to do.

Book Reviews

Building & Organizing the Community*

Fernsler, Terrence

If your work involves improving communities, here's some vital reading.

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