Conservation Alliance


: Environment


The Alliance, a group of outdoor businesses including REI, Kelty, and North Face, seek to protect threatened wild places in North America for their habitat and recreational values. The mission of the Alliance is to harness the collective power of business and outdoor communities to fund and advocate for the protection of North America?s wild places. The Alliance recognizes its responsibility to help protect the wildlands and waterways on which its customers recreate and wildlife thrives. Priority for grants will be given to landscape-scale projects that have a clear benefit for habitat. Funded campaigns must also engage grassroots citizen action in support of the conservation effort, have a clear recreational benefit, and have a good chance of final success within four years. The Alliance will also consider proposals that meet the criteria of the Public Lands Defense Fund. The Alliance will not fund general education, restoration, stewardship, of scientific research projects. Additional information can be found on the Web site.

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