Nonprofit World Articles: Communications, PR & Marketing

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Jan-Mar 2024

Are Your Messages Repeatable & Retweetable?

Horn, Sam

The right phrase makes all the difference.

Jan-Mar 2024

How Can You Create a Story to Help Raise Funds?

Chase Lockshin, Vanessa

What are the keys to interviewing someone to capture their real-life story?

Oct-Dec 2023

Expand Your Reach with Short-Form Videos

Muehrcke, Jill

An expert shares ways to use videos to reach wider audiences.

Oct-Dec 2023

Marketing & the Myth of "We Need a New Idea"

Slipher, Andy

For better results, drill down to the true need behind the "new idea" myth.

Oct-Dec 2023

Make Sure Your Core Message Gets Through

Lemberg, Paul

These cost-effective steps will assure that your message reaches your target audience.

Jul-Sep 2023

Best Practices to Budget (& Spend) for Marketing

Slipher, Andy

Follow these tried-and-true practices to budget your marketing dollars.

Jul-Sep 2023

Do You Know the Two Types of ROI? Do You Have Both?

Tompkins, Christopher

Are you making the best of both these crucial metrics?

Jul-Sep 2023

Don't Let Jargon Destroy Your Message

Ahern, Tom

Avoid vague terminology to really connect.

Jul-Sep 2023

Thinking Differently about Your Elevator Speech

Temkin, Terrie

It may be time for a revision.

Jan-Mar 2023

What Type of Language Professional Do You Need?

Connor, Anne

To choose the right professional, you have to understand your needs.

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