Nonprofit World: Article Details
Title: |
Cause-Related Marketing: Fundraising Tool or Phony Philanthr |
Author: |
Wagner, Liva & R. Thompson |
Category: |
Fundraising - Cause-Rel. Market |
Issue: |
Vol. 12, No. 6, 1994 |
Due to the length of time that has passed since its original publication, this article is only available by special request from Society Members.
|