The Senior Marketing Associate supports the communication efforts to promote brand awareness that increases engagement with and support of the National Benevolent Association’s (NBA) mission and ministries and amplifies the missions and messages of NBA’s partners. The Senior Marketing Associate will report to the Director of Marketing. The scope of work includes working in a manner that promotes NBA’s core values, including the values of belonging, equity, inclusion and diversity.
Essential Duties & Responsibilities:
In partnership with the Director of Marketing, the essential duties and responsibilities include:
- Social Media: Curate and manage NBA’s daily/weekly social media activities (currently, but not limited to Facebook, Instagram, LinkedIn, and YouTube) as part of NBA’s overall social media content plan. Additionally, analyze campaign effectiveness, increase user acquisition rates, and monitor key metrics meant to strengthen the virtual media presence and reach for the organization.
- Content Marketing: Write, edit and format blogs, educational materials, promotional pieces, event invitations, and other content for posting to the NBA website and distributing via multiple channels. Work with freelance translators on multi-language versions of select content to increase accessibility and equity of NBA messaging. Actively test new channels, audiences, and media types that strengthen the reach of the organization.
- Social Graphic Design: Create a variety of graphic elements and templates for use on NBA social media and website.
- Website/Digital: Assist with maintenance of the NBA website, including posting and updating content, SEO improvements, and administration of interactive features; experience with Wordpress is a plus.
- Photo/Video: Assist with event photography and video production/project management, including creating/editing in-house videos as possible, as well as coordinating with outside freelancers on video projects. Utilize transcription services and freelance translators to provide captioning for videos. Responsible for all video assets and database.
- Fundraising: In partnership with the Development team, assist with implementation of key development messages across multiple channels.
- Program Communications: with the Director of Marketing and in partnership with Program staff, assist with communication plans, promotional needs, end-user facing content, reporting, and story-cultivation strategies throughout all of NBA’s program areas including public relations across media channels of the Christian Church (Disciples of Christ) and additional markets.
- Media Ambassadors: With the Development team, assist and coordinate initiatives with individuals that help strengthen and expand NBA’s reach through (though not limited to) social influencers and bloggers (e.g. video, written prose, audio, etc.)
- Onsite and virtual event support, as needed, including: setting up and hosting webinars, special event activities such as NBA-sponsored programming or exhibit booth coordination, event photography and videography.
- Education: Stay up-to-date on industry insights, tactics, and relatable changes within the social media marketing ecosystem that strengthen the reach of the organization
This list of “Essential Duties and Responsibilities” is not intended to be limiting. The National Benevolent Association reserves the right to revise this job description as needed to comply with actual job requirements.
Required Skills/Abilities:
- Excellent interpersonal and communication skills, including writing, editing and that ability to communicate across mediums such as phone, video, and in person ensuring quality assurance and proofing of all communications.
- Self-directed and goal-oriented, as informed by organizational needs and mission; able to prioritize and multi-task meeting deadlines and exhibit a demonstrated resourcefulness in setting priorities.
- Strong organizational skills and exceptional attention to detail, with the ability to work independently without close oversight; take initiative and contribute ideas for enhancing performance.
- Energy and enthusiasm for service-oriented leadership.
- An optimistic outlook and the humor, integrity, and patience necessary to work within a transformative environment.
- Knowledge of and commitment to the mission, vision, values, and goals of the NBA, and the knowledge and understanding of the Christian Church (Disciples of Christ).
Education/ Experience:
- Bachelor’s degree preferred, and/or equivalent relevant professional experience required; writing sample, portfolio, and/or project assignments may be requested throughout the application process.
- Experience with digital/content marketing (including web, blogs, email) and social media in a corporate or nonprofit setting.
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Work Environment???
- This position is remote. You will need a dedicated space for your office.?
- Extensive use of technology required?
- Work in a variety of settings and at a variety of meetings; working alone at times
and with diverse groups at other times.?
Physical Requirements:??
- The ability to communicate in person, on the telephone, and in front of large groups of people.?
- The ability to meet a work travel schedule that includes managing luggage of up to 50 lbs.?
- Occasional need to lift marketing and work materials, 40 lbs or less?
- Prolonged periods of sitting at a desk and working on a computer.?
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Travel Required:?
This position includes regular travel for work. Estimated travel is 29% of this job, which can average to 4 days in a given month. The travel includes meeting and connecting with NBA partner leaders and organizations for communication/marketing purposes, as well as required staff meetings and NBA special events.??
Salary
The salary for this position is $65,586.
Equal Opportunity Statement:
NBA is an equal opportunity employer and affords equal employment opportunities to all employees and applicants without regard to an individual’s race (including traits associated with race, for example, hair texture and protective hairstyles such as braids, locks, and twists), color, religion (except where religion is a bona fide occupational qualification), national origin, ancestry, age, sex, sexual orientation, gender (including gender expression, gender nonconformity, and transgender status), familial or marital status, (including civil union status, and domestic partnership status), pregnancy, pregnancy-related conditions, genetic characteristics, atypical hereditary cellular or blood trait, AIDS/HIV status, citizenship status, work authorization status, service in the uniformed services, or any other characteristic protected under the applicable federal, state, or local law.
It is the policy of the NBA to recruit, hire, promote and train individuals based on individual qualifications and without regard to any characteristic protected under the applicable federal, state, or local law. (From the NBA Employee Handbook, page 6)
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TO APPLY:
Send a pdf of:
- A letter of interest
- A current resume
To: dcartwright@nbacares.org
DEADLINE: April 17, 2024 at 5 pm CST For More Information, Visit: www.nbacares.org |
