Attracting And Keeping The Best

with Susan Ellis

The focus of this program deals with how nonprofit organizations build and maintain successful volunteer programs that enrich their organizations.

Ellis uses her years of experience to help organizations go from being thoughtless about volunteers to being more thoughtful. She concentrates her attention on the “front line volunteer,” i.e., the direct service, hands-on volunteer worker.

Viewers should prepare to leave their stereotype assumptions behind, as Ellis's approach covers new ground and takes them to a new understanding of how to attract and keep the very best volunteers.

Learning Objectives

This course will enable you:
  • To articulate why nonprofits involve volunteers
  • To recognize the importance of employee/volunteer relationships and how to generate successful teamwork
  • To learn successful recruitment techniques and assess whether your job descriptions will attract the best candidates


Energize, Inc.
Philadelphia, PA

Susan has assisted clients in 47 states, four Canadian provinces, and Latin America to create or strengthen their volunteer corps. She also works in Europe, speaking at five Volonteurope conferences and helping clients throughout the United Kingdom, Sweden, the Netherlands, Finland, and Asia. She is the author and co-author of numerous books.

Course Materials

  • Video Presentation (approx. 90 minutes | view sample)
  • Participant Guide (30-40 pages)
  • Related Readings
The Participant Guide contains: CEU enrollment information, course objectives, an outline of the course, learning activates related to the course, glossary of terms, supplemental materials, biographical information, contact information, featured organizations from the case studies, Q & A with faculty, bibliography, Organizational Assessment Tool, and Action Plan Template.

Course materials are designed with working professionals in mind. The entire course can be completed independently and at your own pace. All course materials are available online, and can be accessed for 1 full year from the date of purchase.

Certificate, CAE, and CEU Credit

This course is 1 of 8 required to earn the Certificate of Excellence in Nonprofit Leadership and Management. The certificate will be awarded upon successful completion of all 8 courses, and is jointly awarded by the Society for Nonprofits and Michigan State University Extension.

6 CAE credits and 0.6 CEU credits can be earned for this individual course. CEU credits are awarded by Michigan State University.

You must successfully complete the course(s) in order to qualify for the Certificate or CAE/CEU credits.

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