Connecting With Your Clients And Community

with Karen Fox

Marketing. It’s a common enough word in business. It’s not always associated with nonprofits, though. But it should be, as this course makes abundantly clear.

Here, viewers will learn the in’s and out’s of creating a successful, viable marketing plan - one that works and works well! They’ll also learn how to translate feedback from clients and community into better marketing decisions.

Fox’s presentation is exhaustive and comes complete with checklists and other tools viewers will find of immense value “back on the job.”

Learning Objectives

This course will enable you
  • To learn the steps for developing the structure and content of a successful marketing plan
  • To learn cost-effective ways to listen to and learn about your clients and community
  • To learn how to measure, align, and communicate a compelling image


Dept of Marketing, Leavy School of Business.
Santa Clara University
Santa Clara, CA

Karen teaches marketing for nonprofit organizations, services marketing, and marketing management. She has worked overseas on social marketing projects in Egypt, Burma, Columbia, Indonesia, and Russia. A history graduate of Stanford University, she received a Master of Arts in Teaching from Harvard and a Ph.D. in curriculum and evaluation from Stanford.

Course Materials

  • Video Presentation (approx. 90 minutes | view sample)
  • Participant Guide (30-40 pages)
  • Related Readings
The Participant Guide contains: CEU enrollment information, course objectives, an outline of the course, learning activates related to the course, glossary of terms, supplemental materials, biographical information, contact information, featured organizations from the case studies, Q & A with faculty, bibliography, Organizational Assessment Tool, and Action Plan Template.

Course materials are designed with working professionals in mind. The entire course can be completed independently and at your own pace. All course materials are available online, and can be accessed for 1 full year from the date of purchase.

Certificate, CAE, and CEU Credit

This course is 1 of 8 required to earn the Certificate of Excellence in Nonprofit Leadership and Management. The certificate will be awarded upon successful completion of all 8 courses, and is jointly awarded by the Society for Nonprofits and Michigan State University Extension.

6 CAE credits and 0.6 CEU credits can be earned for this individual course. CEU credits are awarded by Michigan State University.

You must successfully complete the course(s) in order to qualify for the Certificate or CAE/CEU credits.

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