Involvement and Investment

with Jimmie Alford

Never has the need for resources in the nonprofit sector been as great as it is today. As the helping hand of government begins to shrink in size and scope, successful nonprofit executives and volunteers are becoming ever more efficient in raising the funds they need to support their vital community programs/services.

In this information-packed program, Jimmie Alford brings a wealth of hands-on experience to the task of outlining the critical dos and don’ts of fund raising.

Here, learners will learn more about the “donor pyramid,” the “engagement continuum” and other useful tools.

Learning Objectives

This course will enable you:
  • To learn techniques for acquiring new donors in order to broaden your base of support
  • To examine a number of different, effective strategies for renewing donor support
  • To learn various methods for upgrading donor support


Founder & Chair
The Alford Group, Inc.
Evanston, IL

Jimmie has assisted over 1,000 clients since starting his firm in 1979. He has served as chair of the American Association of Fund-Raising Counsel and as a member of the boards of the Association of Fundraising Professionals and the Fund Raising School of Indiana University’s Center on Philanthropy.

Course Materials

  • Video Presentation (approx. 90 minutes | view sample)
  • Participant Guide (30-40 pages)
  • Related Readings
The Participant Guide contains: CEU enrollment information, course objectives, an outline of the course, learning activates related to the course, glossary of terms, supplemental materials, biographical information, contact information, featured organizations from the case studies, Q & A with faculty, bibliography, Organizational Assessment Tool, and Action Plan Template.

Course materials are designed with working professionals in mind. The entire course can be completed independently and at your own pace. All course materials are available online, and can be accessed for 1 full year from the date of purchase.

Certificate, CAE, and CEU Credit

This course is 1 of 8 required to earn the Certificate of Excellence in Nonprofit Leadership and Management. The certificate will be awarded upon successful completion of all 8 courses, and is jointly awarded by the Society for Nonprofits and Michigan State University Extension.

6 CAE credits and 0.6 CEU credits can be earned for this individual course. CEU credits are awarded by Michigan State University.

You must successfully complete the course(s) in order to qualify for the Certificate or CAE/CEU credits.

    0 selections

We Accept