This webinar will introduce participants to the importance and impact of online storytelling, as well as explain how to get storytelling started in their respective organizations. This webinar will also discuss the application of storytelling across social media, newsletters and web sites with helpful examples from organizations that are already using this approach.
After this webinar, you'll know how to:
Define online storytelling, and describe what it might look like for an organization
Take the first steps to creating a culture of storytelling in your organization
Use your organization's stories across multiple channels, including social media, newsletters and web sites
This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).
About the Instructor(s)
Michaela Hackner Senior Project Officer
Forum One Communications
Michaela Hackner is a Senior Project Officer at Forum One Communications, where she leads strategy and web development projects for foundations, government, and non profit organizations. In her former life she was a web developer for the private sector, with a stint in humanitarian aid analysis, and a couple years overseas working for a women's micro-finance program in Cambodia and Kenya.
Shifting to a focus in international development related work in 2005, Michaela recognized the need for technology expertise within non-profit organizations - both in terms of marketing and communications purposes, and for the delivery of services to constituents/beneficiaries. Taking advantage of her varied background, Michaela seeks to make the internet and technology accessible for all non profits and their audiences as well as exploiting it for the good of humanity.
About Forum One
Forum One provides expertise in internet strategy, online community and collaboration, user experience and design, and building innovative web sites to help organizations expand their influence and increase their impact. Our clients include some of the most important organizations around the world -- foundations, nonprofit organizations, and government agencies: the World Bank, Bill & Melinda Gates Foundation, United Nations, National Institutes of Health, Center for Global Development, Robert Wood Johnson Foundation, Center for American Progress, U.S. Agency for International Development. For more information, visit www.forumone.com.