Learn how marketing can keep your organization strong and sustainable – even during a recession. Katya will share how to stand out from the competition for visibility and resources. You’ll also learn the four key questions you must answer to win funding from donors and corporations.
Learning Objectives:
Learn how to position your organization to connect with audiences and stand out from competition, using a simple tool inspired by Good to Great
Learn the 4 questions you must answer to compel someone to give your organization money
Gain an understanding of how to apply these tools to fundraise during economically difficult times
Course Format
This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).
About the Presenter(s)
Katya Andresen, Chief Operating Officer
Network for Good
Katya Andresen is Chief Operating Officer of Network for Good, the Internet’s leading charitable resource and a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. She is also an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of EarthShare.
Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. She is the author of the book, Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and was featured in the e-book, Nine Minds of Marketing. She is also a co-author with Network for Good CEO Bill Strathmann of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007.
Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm and a marketing consultant overseas in Ukraine. She also worked for CARE International. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters
