Length: 75 Min

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Non-Members = $79
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Greg Roth


Just Add Humor: How to Liven Up Your Marketing

As more organizations rely on content marketing principles, the fight for attention gets more competitive. Now think about the content that you've loved -- how often has it used humor or comedy to convey its message? This session will (1) dissect the different types and formulas for humor and comedy, (2) examine case studies of successful humorous content from a number of industries, and (3) identify opportunities to use humor in marketing. Armed with a few simple formulas, you'll never look at ideas or content the same again.

Learning Objectives:

  • Understand the different types and formulas for humor and comedy
  • Examine case studies of successful humorous content
  • Learn how to identify opportunities to develop humorous ideas

Course Format

This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).

About the Presenter(s)

Greg Roth
Principal, GRcreative

Greg Roth a communications strategist, skills trainer, and speaker. His firm, GRcreative, provides marketing and messaging services to associations and nonprofits, as well as creative leadership training across numerous industries. He delivers workshops on communications, media, creativity, and public speaking.

He’s spoken to audiences as large as 3500, managed national marketing and communications initiatives, written a Congressional speech that went viral, and worked for a daily newspaper. He has a background in the performing arts, including music, stand-up and sketch comedy, and improvisational theater.

He has served as Vice Chair of Education for the Communication Section Council at the American Society for Association Executives. He is a member of the Association for Talent Development, the Mid-Atlantic Facilitators Network, the Washington Speechwriters Roundtable, and is a volunteer debate coach in the DC public school system.

He earned a B.A. in Journalism, with a minor in Coaching, from Millersville University of PA and is a graduate of the U.S. Chamber’s Institute for Organization Management. In addition to his ebooks on public speaking and spokesperson skills, he is currently writing The Idea Life, a book of interviews with creative leaders across all industries about great content and workplace culture.

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