Class Description:
The knowledge and skills offered in this class are a necessity in
developing successful communications plans that move organizations to achieve
business objectives. This course provides an overview of the components included
in communications plans, followed by a step-by-step learning opportunity for
participants to develop their own communications plans. Participants will leave
the session with a plan outline for their organizations.
Class participants will learn:
- The content of a communications
plan;
- Basic research methodologies for
initial and evaluation research components;
- How to develop marketing and public
relations goals, objectives, strategies and tactics for plan inclusion; and
- How to write a communications plan
outline.
Class
Format:
This course is the recording of a live webinar and contains the slides and audio from the original presentation. Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).
About the Instructor, Debbie
Mason
Debbie Mason's work focuses on
strengthening executives and their organizations. Debbie serves as President of
Strategists, Inc., which provides research, strategic planning, advocacy, and
communication counseling services and Sage Musings, Inc., training and
development company providing custom programs and publications to nonprofit
resource centers, professional associations and nonprofit organizations. Known
as an effective coach and facilitator in guiding nonprofit CEOs and boards,
Debbie assists organizations through research, strategic planning, issues
resolution, team building, and business development planning sessions, and the
subsequent planning processes.
An accomplished speaker focusing on a
variety of planning, leadership, communications and inspirational topics at
regional and national conferences, Debbie is also the author of the
"Nonprofit Public Relations Toolkit." Each year, Debbie serves as a catalyst
for meaningful change for dozens of organizations.
Debbie’s 25 years of experience in
management of communications, marketing and planning, include a decade of
serving as a counsel and trainer to nonprofit and corporate organizations.
Prior to this decade, her experience was with senior management corporate
and healthcare experience at a national level. Concurrently, she served as a
volunteer leader for dozens of nonprofit organizations in the communities in
which she lived. Her work with the Broward Child Welfare Initiative won a
prestigious national award in public relations, the Silver Anvil, sponsored
by the Public Relations Society of America. The Silver Anvil recognizes
outstanding achievement in strategic public relations planning and
implementation that demonstrates the highest quality standards in the public
relations profession. Nonprofit training centers and corporate clients alike
rave about the results they achieve from her innovative, direct and
results-oriented approach to training and facilitation of planning.
Debbie is an Accredited public relations
professional and is active nationally in the Public Relations Society of
America (PRSA). She served as the 2005 International Conference co-chair and
is a member of the PRSA Foundation Board. Past service includes serving as a
national board member for the organization. In addition, her past service to
the organization includes: national assembly delegate, national professional
advisor for the student pre-professional organization (PRSSA), board member
of the Health Academy, board member of the Corporate Section and member of
many national task forces and committees. She has held numerous chapter
offices in Florida and Washington , D.C. , as well. Debbie is also a member
of the Florida Public Relations Association, Women in Communication, the
Alliance for Nonprofit Management and the Association for Research on
Nonprofit Organizations and Voluntary Action (ARNOVA.)
Honors and awards in the industry
include : 2005 Named as “Fellow, PRSA” as one of only 450 professionals
nationally to achieve this honorary designation for service to the
profession and to her community; 2003 Silver Anvil, the PRSA national
industry award recognizing outstanding achievement in strategic public
relations planning and implementation; 2002 Atlantic Florida Chapter of
Women in Communication's "Woman of the Year"; The Price Waterhouse and South
Florida Business Journal’s 1998 "40 Under 40" recognition for significant
business and community standing; The Price Waterhouse and South Florida
Business Journal’s 1994 Up and Comer in Public Relations; Who's Who in
Public Relations; Who's Who Among American Women; Who's Who in Business and
Finance; local and state awards for public relations and advertising
programs.
Debbie is a graduate of the University
of Florida , where she has served as an adjunct professor and as Chairman of
the Public Relations Advisory Council of the College of Journalism and
Communications. Currently, Debbie's civic activities include serving as a
member of the board of directors for Florida Children's Campaign. Past
service includes serving on numerous civic, business and nonprofit boards in
the Greater Fort Lauderdale and Gainesville, Florida areas. A native
Floridian, Debbie has offices in Gainesville and Fort Lauderdale, Florida.