O for Opportunity:
Exploring New Revenue Opportunities for Nonprofits

Members: Free (Join)

Instructor: Heather Peeler
Length: 96 min

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Producer: SNPO

Class Description:

Nonprofits are no strangers to earned income. However, many have not fully realized their potential for revenue generation via social enterprise. This session will help organization leaders identify and decide whether or not to move forward with new earned income opportunities. The hands-on session offers exercises and activities that will be valuable to experienced entrepreneurs and newcomers alike.

Learning Objectives:

  • Introduce participants to the concept of community wealth/social enterprise.
  • Share examples, risks, best practices.
  • Identify community wealth opportunities for participant organizations.
  • Understand how to assess and prioritize opportunities.
  • Learn about the components of a successful business plan.

Class Format: 
This course is the recording of a live webinar and contains the slides and audio from the original presentation. Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).

About the Instructor, Heather Peeler

Heather Peeler blends more than ten years of experience in the nonprofit sector with years in management consulting, and is currently the Managing Director at Community Wealth Ventures. She has worked in a variety of fields including the arts, publishing, health care, and philanthropy. Prior to joining Community Wealth Ventures, she was a senior associate at Innovation Network, where she oversaw business development, public relations, marketing and new product development for a consulting firm serving nonprofits and foundations. Prior to joining Innovation Network, Heather served as the Managing Editor for Foundation News & Commentary, the flagship publication of the Council on Foundations, where she oversaw the magazine's circulation and advertising programs and wrote features and organizational profiles.

After receiving an MBA from the Anderson School at UCLA, Heather was the Executive Director of Small Press Distribution, a nonprofit located in Berkeley, CA that provides distribution services for independent literary publishers. While living in the Bay Area, she co-founded GenArt/SF, a nonprofit arts organization dedicated to increasing young people's participation in the visual arts.

Founded in 1997, Community Wealth Ventures, Inc. is a consulting firm that assists in all aspects of entrepreneurial wealth creation for the social sector. Our vision is to embolden and equip leaders to innovate, grow and sustain organizations that build a better world. Through our work, we teach our clients how to best leverage their external market and internal capacity to meet mission and revenue objectives. Our deep understanding of the nonprofit and for-profit sectors, coupled with our focus in applying market-based thinking across these sectors, helps our clients develop the appropriate strategy to maximize their revenue generation and community impact.

CWV is a for-profit subsidiary of Share Our Strength, a national anti-hunger organization. In this respect, we are an example of what we teach our clients.

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