Fundraising and the Next
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four currents generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
Length: 83 Min.
At the conclusion of this webinar participants will:
- Find out how and where to find and cultivate young philanthropists
- Identify myths and realities of multigenerational philanthropy
- Learn what your organization needs to be aware of to manage a multi-generational development office.
This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).
About the Instructor, Emily Davis
Hemophilia Society of Colorado
Emily Davis has been working in the non-profit sector as a staff member, consultant, founder, board member, and volunteer for over 15 years. She currently serves as the Executive Director of the Hemophilia Society of Colorado. She trains and consults on a number of different areas including board development, online communications, multi-generational philanthropy, and fundraising. She has served as the Secretary of Denver YNPN and the Founder and Board Chair for YNPN San Diego. She is currently authoring an AFP publication on Fundraising and the Next Generation. Her passion for effective leadership has garnered numerous awards and nominations including the most recent, 35 Under 35 Community Leaders by San Diego News Network. Find Emily online @edaconsulting.