Principles of Social Media Strategy






Instructor: Beth Kanter
CEO, Zoetica
Author, Beth's Blog

Non-Members: $79.00
Members: Free (Join)

Length: 88 min
Producer: SNPO
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Social media is transforming how nonprofits do their work and relate to external audiences. Strategic use of social media allows organizations to reach new people and bring added value to social change work. An integrated social media strategy can help your organization spread your advocacy messages, attract new people, and increase awareness of your brand throughout the community.

Led by social media expert and trainer Beth Kanter, CEO of Zoetica and author of The Networked Nonprofit, this 90 minute webinar will share best practices for social media strategies and leave time to answer your questions.

Class Format:

This course is the recording of a live webinar and contains the slides and full audio from the original presentation (including Q & A sessions). Only a reasonably current version of FlashPlayer is needed to run this recording (most computers already have this installed).

About the Instructor, Beth Kanter

Beth Kanter, CEO, Zoetica

Beth is the author of Beth's Blog: How Nonprofits Can Use Social Media (, one of the longest running and most popular blogs for nonprofits and co-author of the book, The Networked Nonprofit, published by J. Wiley in 2010.

A much in demand speaker and trainer, she presents at nonprofit and social media industry conferences around the world. She curated NTEN's "We Are Media: Nonprofit Social Media Starter Kit," an online community of people from nonprofits who are interested in learning and teaching about how social media strategies and tools can enable nonprofit organizations to create, compile, and distribute their stories and change the world.

In 2009, she was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media." She is the Visiting Scholar for Social Media and Nonprofits for the Packard Foundation. Beth is the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services.










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