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Nonprofit World Articles: Fundraising

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Jan-Feb 2012

How Often Should You Ask Donors to Give?

Keller, Thomas K.

Like many things in marketing, best practices can be counter-intuitive.
Jan-Feb 2012

Turning the Direct Ask Into Gold*

Knaup, Sue

It may take more time, and a bit of courage, but it's the best way to garner funds.
Mar-Apr 2012

Corporate Partnerships for Nonprofits: A Match Made in Heaven?*

Thompson, Frederick G.

What you need to know about collaborating with for-profits
May-Jun 2012

How Much Money Should You Request in an E-Mail Campaign?

Warwick, Mal

What's a good first-time ask amount for an e-mail campaign?
May-Jun 2012

How to Address the Funding Crisis? A Proven Option Lies Right Before Your Eyes

Burtch, Bruce

In changing times, look beyond your usual funding to embrace a new approach.
May-Jun 2012

Numbers Needed: Five Reasons to Use Financial Data in Fundraising*

Scheuble, Holly

Are your accountants involved in your fundraising efforts? If not, you're missing a potent communication tool.
Sep-Oct 2012

Improve Your Special Events

Smialek, William

Success may require a change in strategy.
Jul-Aug 2012

The Value of a ZIP Code*

Sexauer, Michael and Mildred S. Myers

ZIP codes can help you choose cost-effective marketing targets. But be sure you use them the right way.
May-Jun 2011

Five Simple Ideas for Developing Fundraising Results

Hodiak, Diane

You can reap immense rewards with just five easy steps.
May-Jun 2011

When Should You Give Up on a Nondonor?*

Warwick, Mal

How much time and effort is worth spending on a nondonor?

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